In today’s competitive business environment, one of the best ways of standing out is by building your brand. Small business brand building will help you go toe to toe with companies that have larger marketing budgets. Remember that your brand is your identity and it’s […]
Author: Madison Marchetti
The demand for dermatology keeps growing in the United States and around the world. Dermatology is a multi-billion dollar market, and all projections point to continued growth. With good management and effective marketing, most practices can stay as busy as they want to be. The […]
On April 24, 2019, Bumble Bizz and Dames Collective hosted its “WHAT SHE SAID” event at Sandbox Venue in San Diego, California. The panel featured female founders who shared their personal entrepreneurial stories. Panel speakers included: Whitney Eckis (Eckis Marketing), Sara Brooks (COVET PR), Andrea Van De Vart (Shop Van De Vort), Cortnie Purdy-Fausner (The Venue Report), and Miranda Luebkeman (CTZN FEM). The panel was moderated by Jessie Donahue, a Dames Collective San Diego Member.
Bumble Bizz is Bumble’s fresh take on networking, with an emphasis on finding professional opportunities over job hunting. Bumble Bizz is the first to bring the “swiping” and “women first” experience to professional connecting. Users can instantly find others who are looking to network, connect professionally and mentor. Adding to Bumble’s vision of becoming the ultimate social network for people you don’t yet know, Bizz is powered by the notion that one connection can lead to the opportunity of a lifetime.
At Bumble, we envision a world free of misogyny where all relationships are equal. As San Diego’s Community Marketing Manager, I’m responsible for building and supporting a community of individuals who live out our mission of kindness, respect, equality, and accountability in their everyday lives through hosting events and bringing Bumble to real life. I was so excited to work with Dames Collective on the ‘WHAT SHE SAID’ event. We wanted to create a safe space where women and male allies could learn about the different obstacles women can face in the first years of running a business. We also wanted to provide a physical space where the audience could cultivate professional connections. Rather than having men and women compete for seats at the table, we wanted to bring more to the table.
Special thanks to our wonderful event sponsors!
Event Styling: Mac Mini Design
Florals: Fox and Flora
Juice: Suja Juice
Charcuterie: Punchdrunk Platter Co.
Panelist Seating: Stecklair Events
Photographer: Meg Marie Photo
Dessert: Night Owls Baking Co.
Videographer: Future’s Past
Signage: Happily Ever Etched
Every industry has its acronyms, and digital marketing is no different. SEO, PPC, B2C… You’ll definitely come across these terms as you work on putting together a digital marketing strategy for your dermatology practice. What does it all mean? Why should you care? Glad you […]
Turning potential patients into actual patients is an art and a science. Gathering and analyzing data is just one part. Just as important is what you do with that information. There are a lot of tools in the marketer’s toolbox for finding viable leads, and […]
The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights,” Gloria Steinem said. This past weekend, I had the honor of hosting a beautiful International Women’s […]
The New Year is right around the corner and what better way is there to ring in 2019 than goal setting! Each year, I get so excited to start everything with a fresh mentality, especially my professional goals. As a business owner, it’s very important to stay on top of your goals as well as your other business responsibilities. Goals come in many sizes and they’re not all one size fits all and the key to setting them is to aim for something that is realistic for YOU—making them high enough to keep you motivated and continuously moving forward. I’ve gathered up all of my tips and tricks and shared them below to help you kick start your goal setting in a manageable, effective way.
- Evaluate 2018. Reflect back on your goals you had previously set at the beginning of this year.
- Look at your business overall and find those areas you want to improve on. Do you want to expand your marketing efforts, increase sales, generate more leads…you get the idea!
- Create SMART goals—Specific, Measurable, Attainable, Realistic, Timed.
- Break down your goals and figure out how you are going to get there. Big goals often require multiple steps. Instead of thinking about the big picture, break it down into smaller, more manageable goals.
- Talk about your goals. Whether you’re talking about personal or business goals, communicating your goal helps increase the chances of success.
- Reassess your goals. Sometimes you have to stop and reassess your goals throughout the year. Things can change over time.
Goal setting is easier said than done. If you’re like me, you have to have all of your goals listed on something visually appealing. I personally use Cultivate What Matter’s PowerSheets Goal Planner and the aesthetic gets me super excited to plan my goals. I’ve listed some resources below to help you succeed at goal setting:
- 2019 Powersheets Intentional Goal Planner
- How To Set Simple and Impactful Goals
- FREE Goal Setting Printable Sheets
- FREE Goal Setting Planner
I’d love to hear what some of your goals are for 2019, feel free to drop a note in the comments.