Every industry has its acronyms, and digital marketing is no different. SEO, PPC, B2C… You’ll definitely come across these terms as you work on putting together a digital marketing strategy for your dermatology practice.
What does it all mean? Why should you care? Glad you asked.Read More
Turning potential patients into actual patients is an art and a science. Gathering and analyzing data is just one part. Just as important is what you do with that information. There are a lot of tools in the marketer’s toolbox for finding viable leads, and driving them toward your practice. To be effective, though, they have to be used properly.Read More
When developing a marketing strategy for your dermatology practice, be careful not to underestimate the value of social media in attracting new customers and growing your business.Read More