Dermatology

A Dermatologist’s Guide to Digital Marketing Acronyms

A Dermatologist’s Guide to Digital Marketing Acronyms

Every industry has its acronyms, and digital marketing is no different. SEO, PPC, B2C… You’ll definitely come across these terms as you work on putting together a digital marketing strategy for your dermatology practice. What does it all mean? Why should you care? Glad you […]

Lead Attraction and Lead Management for Dermatology Practices

Lead Attraction and Lead Management for Dermatology Practices

Turning potential patients into actual patients is an art and a science. Gathering and analyzing data is just one part. Just as important is what you do with that information. There are a lot of tools in the marketer’s toolbox for finding viable leads, and […]

Smart Social Media Marketing for Dermatology Practices

Smart Social Media Marketing for Dermatology Practices

When developing a marketing strategy for your dermatology practice, be careful not to underestimate the value of social media in attracting new customers and growing your business. Simply having social media pages is not enough. You have to manage your online presence carefully, because it’s […]