Plastic Surgery Marketing

Effective, knowledge-based plastic surgery marketing is crucial to the success of any modern-day cosmetic clinic. 

Over the last few years, plastic surgery has evolved into an easily accessible service. These days nearly everyone knows someone who has taken advantage of the plastic surgery industry's growing availability. This expansion has resulted in an influx of plastic surgeons, making competition fierce. 

By working with the digital marketing team at Madison Ave Media to implement proven tools and techniques, you can stay ahead of the game. From successful Google Ads to social media growth, your plastic surgery business will reap the benefits of effective digital marketing.

The Importance of Plastic Surgery Marketing

Despite a drastic increase in popularity and accessibility over the last couple of years, pursuing plastic surgery is still an idea that many are hesitant about. Digital marketing can work to ease your potential clients' qualms. Utilizing your online presence to educate and excite your audience can turn vague interest into a booked consultation.

Educational and compelling messaging are key. Turning sterile terms into easy and inviting digital conversation provides peace of mind for customers.

Digital marketing options are by no means limited. However, choosing a team with previous experience in this specific industry can take your digital marketing from good to great. A skilled team knows about industry advancements and what the competition is doing right - and wrong. This makes for less time getting to know the basics and more time for implementing a successful plan.

But you want to do more than just reach complete newcomers to the market. You also want to reach those more experienced leads who might be considering switching to a new clinic. Digital marketing will work to make your name more recognizable, welcoming both beginner and seasoned prospects through your doors.

Select the Perfect Fit for Your Plastic Surgery Marketing

By choosing a knowledgeable professional to take the lead on your plastic surgery marketing  your business will gain an enviable reputation. High quality content beckons interest. With proven techniques and a carefully crafted plan, a digital marketing team with the right know-how will take your plastic surgery marketing to new heights.

Digital Plastic Surgery Marketing Techniques

Google Ads

Google Ads are one of the most effective techniques in digital marketing. Potential customers set out on a quick Google search to explore the best plastic surgery options in their area, and with a strong Google Ad campaign, your business will practically land right in their lap. 

The beauty of Google Ads is that they score your business a spot in the top search results. Appearing at the top of a Google search is crucial to success. Studies show that a typical web browser scrolls only as far as five search results down. These ads are also subtle, appearing to be organic rather than paid for. 

Without even visiting your site web browsers will see your business's name, rating, and an enticing blurb inviting them to click and learn more. The popularity of mobile browsing also adds an advantage with the option to call or send a message easily.

You may be wondering if Google Ads is the best option for you compared to others such as Facebook. While Facebook brings select people to you, Google Ads brings your business to more people. It is also impressively effective with its pay-per-click marketing.

PPC Marketing - Feasible & Effective

PPC (pay per click) marketing goes hand in hand with Google Ads. Because you pay only when your ad has been clicked on, PPC marketing is a shrewd investment.

As simple as PPC marketing and Google Ads may sound, selecting the right individual to implement these techniques and strategies is crucial.

Remarketing

Another important aspect of Google Ads is remarketing. This is when Google makes note of someone who has clicked through your ad and visited your website. Following this, Google will continue to show your advertisement to that individual as they browse other websites. 

Remarketing is great in that it increases your business's chance of success by giving potential customers a gentle reminder to return to your site and eventually make a purchase. Statistics show that when visiting a service provider's website for the first time, less than 2 percent of people actually follow through with becoming a customer. 

Remarketing, Google Ads, and PPC work together to attract your ideal customers. By letting a professional put these proven digital marketing methods to work, your business will gain attention and new clients.

Social Media Marketing

Keeping up to date on social media is a valuable and necessary method of plastic surgery marketing. The capabilities that come with a strong online presence are incredibly beneficial for any business. From engaging with customers to educating the public on your services, you can do a lot with social media. Presenting an admirable online image of your business will boost your name and sales. 

Posting to Facebook and Instagram

Letting someone take the reins on your social media accounts can be scary, but handing it over to an individual with experience in plastic surgery marketing might be exactly what you need. After figuring out precisely what you want your online image to look like, we will get to work on executing it flawlessly. 

Not only will your content look beautiful, but it will also reflect your brand. By sharing posts of your clinic, satisfied customers, and top-notch products and staff, your business's vision and vibe will come through on its social media platforms.

Paid Advertising on Facebook and Instagram

Utilizing paid advertisements on social media has the capacity to reach more people and ultimately boost sales. These advertisements are carefully curated to ensure they reach the right people with the needs that your business can fulfill. Attention-grabbing graphics such as before and afters paired with cunning slogans make these ads work for you. Putting your best work at the forefront of social media will gain your business the reputation you desire.

Facebook Retargeting

Similar to remarketing, retargeting on Facebook is essentially the same idea only more specified. Facebook's capability to know nearly everything about a person works to lead individuals back to your page. For example, a potential customer might visit your website and then view a video on rhinoplasty. Facebook retargeting would know to highlight your business's work in rhinoplasty to this individual. By focusing on specific details, Facebook retargeting increases the chances of turning potential customers into returning regulars. 

New Websites

Utilizing your website to showcase the various types of services provided, your high-end facilities, and your amazing staff is critical to success. Most businesses have a website but how do you know if your website is serving its full purpose? By handing it over to a professional. Choosing a digital marketer with the know-how in your industry is the first step to maximizing your website.

Web Development, Design, and Hosting Options

Based on your desired aesthetic, a great layout and well-designed imagery make up the foundation of your website. Colors, fonts, and graphics work together to create a visually appealing browsing experience.

Behind the scenes work is also necessary for a great site. Professional web development means user-friendly browsing for your audience. Pages that are easy to navigate will leave your website visitors satisfied.

Choosing the right web hosting provider can be daunting. A digital marketer can find the right hosting option relative to your needs. This will be determined based on aspects like website traffic, pricing, and the goals for your website. 

SEO

SEO, or search engine optimization, is arguably the core of digital marketing. SEO involves optimizing the copy on your website, ads, and other online content. How well your copy has been created will determine how close to the top your website appears in a Google search. 

Local SEO

Local SEO attracts people searching for your services who are currently in the area. Eighty-eight percent of local searchers using their smartphone contact the business within a day, so you want your digital content to be optimized for these searchers.

By working with a digital marketing team experienced in SEO, you can expect relevant, effective copy to be used both on your ads and throughout your website. Quality copy ensures that your business is getting the attention it deserves, which is our main goal.

Online Plastic Surgery Marketing Experts

Madison Ave Media will ensure that your plastic surgery marketing needs are fulfilled by creating a tailored approach to your unique business. Whether you are looking to have a few ads designed or are in need of a full website and social media revamp, Madison Ave Media is here to make your digital marketing visions a reality. If you're interested in learning more about what our carefully tailored marketing plan would look like for you, contact us today!